{"id":761,"date":"2016-02-12T08:22:45","date_gmt":"2016-02-12T13:22:45","guid":{"rendered":"https:\/\/ibconsultingpartners.com\/en\/?p=761"},"modified":"2022-12-13T07:22:45","modified_gmt":"2022-12-13T12:22:45","slug":"what-is-marketing","status":"publish","type":"post","link":"https:\/\/ibconsultingpartners.com\/en\/what-is-marketing\/","title":{"rendered":"What is Marketing?"},"content":{"rendered":"\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"QUE ES MARKETING ENTREVISTA PHILLIP KOTLER 2020\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/n2CegRtmuRw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In today&#8217;s business world, marketing is a tool that every businessman should know, we are sure that companies in one way or another use marketing techniques, even without knowing it. <\/p>\n\n\n\n<p>We have all heard of Marketing at some point, however if we ask for a definition, some would say that it is selling, others that it is advertising, or that it is the distribution of products, or designing containers, packaging, etc. <\/p>\n\n\n\n<p>We could say that they are all right, but not independently, since all these are tasks that can be carried out within marketing. <\/p>\n\n\n\n<p>There is a short definition but it contains the essence of this tool: &#8220;Marketing is the set of activities aimed at achieving, with benefit, consumer satisfaction through a product or service&#8221;. <\/p>\n\n\n\n<p>This is how marketing has evolved along with the needs of companies and their environments, going from price, product, promotion and place marketing to strategic and later tactical marketing. In the last ten years we have gone from marketing of needs to marketing of aspirations, which translates into the appearance of a consumer who wants to feel, be a part of and become. It is no longer focused on simply selling the product or service, the relationship between the consumer and the brand begins to be valued and strengthened, communication becomes more and more important, the consumer wants to participate in the whole process, wants to be a part of the brand, wants to be part of the company, and the word marketing is diluted among various terms that arise as a result of specialization, such as: street marketing, buzz marketing, neuromarketing, social marketing, engagement marketing, among others. <\/p>\n\n\n\n<p>In this interesting video Phillip Kotler talks about the latest marketing trends, the evolution to Marketing 3.0 and co-creation marketing, which is giving life to new products and services that are revolutionizing the relationship of different companies with their customers.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el mundo de negocios actual el marketing es una herramienta que todo empresario debe conocer, estamos seguros que las empresas de una u otra forma utilizan t\u00e9cnicas de marketing, a\u00fan sin saberlo. <\/p>\n<p>Todos hemos o\u00eddo hablar en alguna ocasi\u00f3n de Marketing, sin embargo si pedimos que nos den una definici\u00f3n, algunos dir\u00edan que es vender, otros que es la publicidad..<\/p>\n","protected":false},"author":1,"featured_media":1429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:html \/-->\n\n<!-- wp:heading -->\n<h2>\u00bfQue es Marketing?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=G-SWWeu4qvM\"} -->\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=G-SWWeu4qvM\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>En el mundo de negocios actual el marketing es una&nbsp;herramienta&nbsp;que todo empresario&nbsp;debe conocer, estamos seguros que las empresas de una u otra forma utilizan t\u00e9cnicas&nbsp;de marketing, a\u00fan sin saberlo.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Todos hemos o\u00eddo hablar en alguna ocasi\u00f3n de Marketing, sin embargo si pedimos que&nbsp;nos den una definici\u00f3n, algunos dir\u00edan que es&nbsp;vender, otros&nbsp;que es la publicidad, o que&nbsp;es la&nbsp;distribuci\u00f3n&nbsp;de productos, o el dise\u00f1ar&nbsp;envases, embalajes etc.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Podr\u00edamos decir que todos tienen raz\u00f3n, pero no de forma independiente ya que todas&nbsp;estas son tareas que se pueden desarrollar al interior del marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Hay una definici\u00f3n corta pero que encierra la esencia de esta herramienta: \u201cMarketing&nbsp;es el&nbsp;conjunto&nbsp;de actividades destinadas a lograr, con beneficio, la satisfacci\u00f3n del&nbsp;consumidor mediante un producto o servicio\".<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Es as\u00ed como el marketing ha evolucionado junto con las necesidades de las empresas y&nbsp;sus entornos, pasando del marketing de precio, producto, promoci\u00f3n y plaza al&nbsp;marketing estrat\u00e9gico y posteriormente t\u00e1ctico, en los \u00faltimos diez a\u00f1os hemos pasado&nbsp;del marketing de necesidades al marketing de aspiraciones, lo que se traduce en la&nbsp;aparici\u00f3n de un consumidor que quiere sentir, ser part\u00edcipe de y convertirse en. Ya no&nbsp;se centra en la venta del producto o servicio simplemente, se empieza a valorar y&nbsp;potenciar la relaci\u00f3n entre consumidor y la marca, la comunicaci\u00f3n se hace m\u00e1s y m\u00e1s&nbsp;importante, el consumidor quiere participar en todo el proceso, quiere ser part\u00edcipe de&nbsp;la marca, quiere ser parte de la empresa, y la palabra marketing va diluy\u00e9ndose entre&nbsp;diversos t\u00e9rminos que surgen a ra\u00edz de la especializaci\u00f3n, como por ejemplo: street&nbsp;marketing, buzz marketing, neuromarketing, social marketing, engagement marketing,&nbsp;entre otros.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En este interesante video Phillip Kotler nos habla de las \u00faltimas tendencias del&nbsp;marketing, la evoluci\u00f3n al Marketing 3.0 y al marketing de la co-creaci\u00f3n, el cual est\u00e1&nbsp;dando vida a nuevos productos y servicios que est\u00e1n revolucionando la relaci\u00f3n de&nbsp;diferentes compa\u00f1\u00edas con sus clientes.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/ibconsultingpartners.com\/en\/wp-json\/wp\/v2\/posts\/761"}],"collection":[{"href":"https:\/\/ibconsultingpartners.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ibconsultingpartners.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ibconsultingpartners.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ibconsultingpartners.com\/en\/wp-json\/wp\/v2\/comments?post=761"}],"version-history":[{"count":0,"href":"https:\/\/ibconsultingpartners.com\/en\/wp-json\/wp\/v2\/posts\/761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ibconsultingpartners.com\/en\/wp-json\/wp\/v2\/media\/1429"}],"wp:attachment":[{"href":"https:\/\/ibconsultingpartners.com\/en\/wp-json\/wp\/v2\/media?parent=761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ibconsultingpartners.com\/en\/wp-json\/wp\/v2\/categories?post=761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ibconsultingpartners.com\/en\/wp-json\/wp\/v2\/tags?post=761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}